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McDonald’s starts hilarious ‘sign war’ in community that’s brightening people’s days
This is so funny, and lots of other businesses have gotten in on the action too!
Eduardo Gaskell
07.20.22

This is a great way of getting your message across to your competitor, quite literally.

Pro wrestlers become even more famous if they have great mic skills. Having the ability to roast your competition with the wittiest and nastiest of comments makes for great entertainment.

Businesses in a Missouri town understand this fact so they got to roasting each other in a road sign war that has made rounds all over the internet.

You would think it’s “scripted” like sports entertainment too.

A McDonald’s in Marshfield, Missouri fired the first shot just by asking, “Hey DQ! Do you wanna have a sign war?”

So the nearby Dairy Queen, not wanting to look like a fool, accepted their competitor’s challenge, responding with, “We would but we’re 2 busy making ice cream.”

And so McDonald’s, quick to fire back, responded, “That’s cute our ice cream makes itself.”

Which ice cream do you prefer?

So, nothing too crazy at first, just a couple of restaurants doing a tiny bit of poking.

Then, DQ turned rather… cold.

“You mean it actually works,” the Dairy Queen responded, before adding, “Shocker.”

See, there is a running joke (a long one) that the McFlurry machines are oftentimes not working, even in other parts of the world.

“Wow, salty,” the McDonald’s responded, before patting themselves on the back with a witty self-advertising comment saying, “Like our world famous fries.”

The other smaller businesses in the area soon got involved in the ribbing, (free exposure!) adding their own twist on the already hilarious exchange.

A local bank, Arvest, soon wrote, “Ice cream machine broken? We have a loan for that.”

That’s going to get kids wanting to walk into banks.

The Marshfield Area Chamber Of Commerce posted the witty road signs on their Facebook page, getting more people to see the war of words in Missouri.

Randy Bryant is the local director of operations at McDonald’s, and he told Ozarks First,

“Marshfield is such a close community, we’re all like family here. Mario on our team had a great idea to get this all started! He said, ‘It’s hot, the world is throwing everyone challenges and negativity,’ so we all found a way to laugh and have fun as a community. And what’s better than an old fashion sign war?”

It almost feels like the 80’s and 90’s all over again, and we all love it!

Not one of these businesses had to bring out a huge amount of money for a commercial shoot or a social media post.

Just old-fashioned road signs that everyone could see, whether driving by or on the internet.

Let’s hope they increased their foot traffic and boosted profits – but what’s most important is that they boosted spirits!

People often underestimate the power of words.

Words can uplift people or pull them down. They can build or destroy, so choose wisely.

Which of these hilarious signs are your favorites? You can see them all in the Facebook post below (including in the post’s comment section)!

Please SHARE this with your friends and family.

By Eduardo Gaskell
hi@sbly.com
Eduardo Gaskell is a contributor at SBLY Media.
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