Twitter user Richard Cook has spent his entire week carefully crafting and hiding a message inside of his tweets.

Somebody OUGHTA GO BACK AND READ THE FIRST WORD OF MY TWEETS FOR THE LAST WEEK.

— Richard Cook (@cookywook) July 4, 2017

Buzzfeed certainly noticed, and then everyone bowed down.

Without further adieu, let’s have a look….

Somebody OUGHTA GO BACK AND READ THE FIRST WORD OF MY TWEETS FOR THE LAST WEEK.

— Richard Cook (@cookywook) July 4, 2017

This tweet, while the most recent, contains the first part of the message. “Somebody”. Hmm.

Once seen, cannot be unseen. https://t.co/UvRT5k2zda

— Richard Cook (@cookywook) July 4, 2017

Hmmm….Once? Somebody, Once. Okay. Let’s keep moving.

"Told you this was a terrible terrible idea" – my last words as I starve to death trying this new fad diet pic.twitter.com/NZznz4vOHz

— Richard Cook (@cookywook) July 4, 2017

“Told.” Uh oh. “Somebody,” “Once,” “Told.” We think we might know where this is going.

Let’s keep going. I think we’re close.

ME: GoT-based advertising is so overdone and bad, i'm glad we're past all that

KFC: hold my fries pic.twitter.com/bzv041TwnC

— Richard Cook (@cookywook) July 4, 2017

These ARE cleverly concealed. But we got it.

Somebody

Once

Told

….Okay 90s kids. We think you’ve got this, but here comes the final pieces anyway.

The state of this. https://t.co/VghleNUtZH

— Richard Cook (@cookywook) July 4, 2017

World War Three confirmed. https://t.co/gVA0S0tuif

— Richard Cook (@cookywook) July 4, 2017

Is this planet truly beyond saving? Did we go too far? https://t.co/91geMNyXiH

— Richard Cook (@cookywook) July 4, 2017

Gonna be a long train home pic.twitter.com/XuUkye7K6Y

— Richard Cook (@cookywook) July 3, 2017

Roll my eyes at people who tag their friends into Facebook videos of cool things abroad that they'll never go to or experience.

— Richard Cook (@cookywook) July 3, 2017