How does Aldi do it? Their meat is so cheap. Aldi shoppers have been reaping the benefits of low price but quality meat. Now Mashed has pulled back the curtain to see behind the scenes of how Aldi makes that possible.
If you’re an Aldi shopper and ever wondered why their meats are so inexpensive, then sit back and watch this.
Aldi Supermarkets were founded in 1946 by two brothers, Karl and Theodore Albrecht, when they took over their mother’s store in Essen, Germany.
“Aldi is the common brand of two German family owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.”
In 1966, Aldi was split up into two companies, Aldi Nord and Aldi Süd.
In the United States, these two companies have over 1,600 stores which include the popular Trader Joe’s grocery stores.
So how does Aldi offer cheap meats? Aldi keeps things on the small side. This includes how many employees they have working and the number of products they have on the shelf.
They don’t carry fancy cuts of meat. This keeps their inventory at a minimum which lowers overhead and lessens the chance of unsold products going to waste.
Aldi chooses to buy meat from regional farms. That means less travel to pay for if the meat supply was located hundreds of miles away.
Aldi also avoids stocking big band names. They use lesser-known brands as well as selling their own brands. And anyone who shops at Trader Joe’s knows, the house brand is a special part of the experience.
Tom Cindel, Adli’s Director of Operations, offers this about brand names …
“If you’re hell-bent on having a certain brand, you may not find that, but what we’re offering is the same quality or better. And we tested for that incredibly carefully.”
Aldi doesn’t have an in-store butcher. At Aldi, you won’t get your meat cut to your specifications, but you will save money when you pay at checkout.
Supermarket butchers start at around $30k a year, and since Aldi doesn’t have that expense, they pass the savings on to you.
Tom Cindel says, “Behind the scenes of traditional grocery stores, everything you do gets added to the cost of the product. Operating a deli or pharmacy is built into the price of that – but not at Aldi.”
Aldi customers are praising the meats and discount pricing. One fan of Aldi commented on Chowhound …
“I was really surprised at how ultra-fresh the meat items appeared. I bought a pack of pork chops and baby back ribs two days ago and the meat still looks like it was processed today.”
Many YouTubers are sharing their Aldi experiences.
“I love Aldi and was afraid this would be a bad reveal, so I’m glad to hear what I already believed to be true. I live on their produce and meat/poultry/fish, plus amazing bacon and fresh eggs. Cheap but good olive oil, condiments and milk tops it off!”
“Just finished our monthly grocery shopping at Aldi. Their meat is amazing we get steaks that are phenomenal I recommend it to everyone who’s trying to save money.”
So if you already enjoy the savings you get from Aldi or Trader Joe’s then pass this video along to anyone you think might benefit.
Watch the interesting explanation below!
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