Entertainment

1960s dating PSA gives sarcastic advice to men on how to “succeed with brunettes”

May 7th, 2021

When sarcasm precedes reminders on propriety, expect a few laughs, raised eyebrows, head shakes, and eventually, the comical realization that it was all intended precisely that way to send an effective message.

That’s what this clever instructional video does to the viewer: perplex, draw in, amuse, and teach.

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

Produced by Film Graphics Inc. for the United States Navy, the video was released in 1967 for training purposes. Intended to educate young naval officers on proper dating etiquette, the video starts with “don’ts”, coupled with sarcastic voiceover.

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

If you’re not careful, you’ll be led to believe that this instructional material actually condones such poor treatment of women. But if you’re quick to catch on, you’ll be laughing during the first few minutes.

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

How horrifying would it be if these tips were actually given in all seriousness? (Thankfully, after the hilarious, sarcastic bits come the really good ones which you’ll love.)

Be late.

“Show her you’re a busy, important person and you’re not too interested in her.”

Laugh it off.

“Aww, c’mon. Don’t be a square.”

And of course, this excuse:

“There’s just not enough time for good manners.”

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

Considering this was dated way back during the late 60s, its content and main message still rings true today: make a good impression by treating a woman as your equal, demonstrating proper manners like waiting for her to be seated before sitting down yourself, opening doors for her, and so forth.

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

You’ll surely appreciate the video’s main point which is highlighted in the description,

“Show respect for your date and her reputation and she will respect you. Success with brunettes or blondes, or just about anybody is built upon respect. And being a gentleman is to command respect. How to succeed with brunettes? Be a gentleman.”

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

You’re probably a bit confused as to why the U.S. Navy even needed such a video, especially during the Vietnam War! Well, the explanation is remarkable.

The military’s aim wasn’t just to form the best officers. They wanted to be sure they were shaping perfect gentlemen, too.

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

It really does not take much to be a gentleman.

Don’t be afraid to stand out and be called names – prove that gentlemen aren’t “a dying breed” as most pessimists tend to believe. In a world where technology has taken over and feminism and equality have been ridiculously taken out of context, it’s refreshing to see this type of content still reaching thousands across the globe. It’s just the kind of reminder everyone needs. This vintage instructional video will not only leave you in good spirits, it will have you dreaming of decades past too, with its music, fashion, and comedy.

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YouTube Screenshot - The Best Film Archives Source: YouTube Screenshot - The Best Film Archives

Get ready to be entertained. Press play to enjoy this gem!

P.S. Wouldn’t it be great if gentlemen today still remember that part of dating etiquette actually includes making sure their date’s hair stays impeccable, and that she should be given the best view of the restaurant?

Please SHARE this with your friends and family.

Source: The Best Film Archives, Military Times

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