Everyone knows the millennial generation’s favorite food. Undoubtedly, it’s avocados. But how do millennials react to a staple food of an older generation?
Television host Jimmy Kimmel recently took to the streets to answer this question.
He approached unsuspecting young people with something that was sure to horrifying to them.
No, it wasn’t advice on how to save for a mortgage, but a can of tuna and a can opener.
Opening a tin of food should be an easy task.
After all, the avocado, with its hard shell and stubborn pit is a challenge, but millennials have all mastered it.
However, time and time again, the young people completely fail at getting into the tin of tuna.
It has to be seen to be believed.
The video begins with Kimmel saying to a young lady, “Can I ask you a question?”
“Yeah,” she replies.
“Can you open that can of tuna fish?”
“Yeah ok. I will try”
She clearly looks confused and has only the faintest of ideas of how to get to the food inside.
First, she examines the can opener as it if it is an unusual piece of scientific apparatus and then tries to connect it with the can.
The second young lady in the video tries to place the opener on top of the can in several different ways. She’s puzzled by the task.
More and more millennials are then filmed. Shockingly, they can’t get anywhere near to opening the tin.
In fact, one of them only manages to break the opener on her first try.
Luckily, Kimmel offers her a second can opener. The lady then tries to open the tin again and proceeds to break the opener in exactly the same way.
But eventually, one lady manages to become the exception to the rule.
She does something that many would consider being mundane. But for her generation it is astonishing:
She places the opener onto the can correctly, twists the twister and opens the tin.
She does manage to also spill the contents all over the table. But it’s still better than any of the others!
Ok, so not many millennials can open a tin.
Admittedly, if there’s ever a nuclear war and people have to survive on tinned rations, then this is a pretty worrying video.
But millennials are skilled in many other ways.
For example, in the modern world, jobs are much less permanent and involve learning a range of new skills.
And millennials are rising to this challenge like no other generation. In fact, Inc recently said that “millennials who are capable of skillful pivoting might be some of the most valuable employees for organizations that are on the verge of restructuring to have.”
But if opening a can of tuna is so useless in the modern world, then why did Kimmel do this experiment?
It’s because the sales of canned tuna in the USA are falling and have been for years. And the canned tuna industry is blaming millennials for this decline.
Instead, fresh produce has boomed in popularity. And, to be honest, who can blame millennials? Fresher food tastes much, much better.
But what does this mean for the tuna industry?
They’ll have to act like millennials to appeal to millennials by adapting their offerings. Some companies are already doing this. For instance, StarKist has launched easy to open pouches of tuna. Chicken of the Sea has made a similar “ready-to-eat” lunch style cup. And Bumble Bee is adding more flavors to their canned tuna offerings, such as jalapeno.
Perhaps, ironically, the words of one of the most famous baby boomers of all time can summarize the current tuna situation: The times, they are a changing.
Watch the hilarious, yet terrifying, video below.
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