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Nowadays we have certain restrictions on advertising. But just a decade or two ago you could slip an ad in a magazine for just about anything – and make a lot of bizarre claims.

There’s always been a lot of stereotyping in advertising, but if you go back a few more decades there are some truly eye-popping ads that are downright terrible from wild claims to sexism, racism and everything in between. Others advertise downright dangerous things.

From using Lysol for feminine hygiene to putting babies in cigarette ads, these 60 old-school ads might just make you feel grateful we no longer live in that world.

1. Sexy cigars

Well, Freud would have loved this ad.

Apparently, as a woman, it’s best to choose a cigar-smoking man because they live longer. There’s no truth to that, but tobacco ads didn’t really deal in reality.

We’re still trying to decide what’s sexy about being treated like a cigar.

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2. It’s so easy!

Well thank goodness there’s a ketchup bottle women can open. We wouldn’t want a man to have to prepare any part of his meal.

Can you imagine all the trauma women went through before they made an easy-to-open ketchup bottle?

We clutch our pearls just thinking about it.

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3. Good luck, buddy

We’re sure some men are lured in by the thought of a necktie turning his wife into a subservient breakfast-in-bed-bringing servant. We just don’t know how a tie might accomplish that.

But he’s wearing it to bed, so maybe that’s the trick.

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4. Oh, Edna

Poor Edna. She’s stuck in a time period when the greatest thing a woman could accomplish was to marry a man.

Even worse, she apparently has bad breath, which appears to be a major impediment to marriage before the “tragic” age of 30.

Believe it or not, “always a bridesmaid, never a bride” was first used by Listerine beginning in 1925 in these types of ads.

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5. Sugar for weight loss

Sylvia looks like a real drag to hang out with. But this “foremost authority on the care of the feminine figure” also happened to be peddling Live Savers for weight loss. Because sugar is great for that!

We think the key is to skip an entire meal and have a Life Saver instead, which, to be fair, would help you lose weight, just not in any healthy way.

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6. Includes cheese!

Ok, frankly, we’re all in here except for the part about how you have to woo your “boy” to stay home with you by baking a pizza.

Sometimes pizza at home really does beat going out though.

But you could also just tell your “boy” that since it’s so easy to make, he can pop one in the oven for you as well.

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7. Projecting

Oh, now we see, the projector is in her hands. We almost missed it.

Since we’re very surely supposed to be looking at Sabrina’s chest, might we suggest a less pointy bra next time?

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8. Beer solves everything

Well, at least he’s not being a jerk about dinner being burned.

Give him a couple of Schlitzs and offer to let him buy you dinner at a nice restaurant.

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9. We have no words

We’re disgusted and mystified.

In this ad for Dacron Leggs – which is a brand of polyester wool pants – a man stands on an animal print rug and rests his foot on a woman’s head.

We have no clue what that’s supposed to prove or how it’s supposed to be attractive to people – then again, we’d rather not understand.

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10. Poor baby

Hey ladies, did you know men suffer from menstrual cramps too?

No, not their own – YOURS!

They’re just so annoyed that you’re suffering. Doesn’t your heart just ache for them?

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11. Say what?

We can’t confirm that this is a real ad, but it did appear in the comment section of Ms. magazine a while back, so we assume someone authenticated it.

What could they possibly be selling?

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12. That’s a hell of a hair day

Listen, no matter how bad your hair looks, don’t do any of this.

We’re also guessing Charles Antell’s Formula 9 shampoo isn’t going to do you much good either if the people who made it also concocted this horrific ad.

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13. Domestic justice

Don’t worry, ladies, let the men worry about war. You just pick out the furniture and then you’re even!

Frankly, it sounds like men are getting the raw end of this deal.

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14. Man up

We’re pretty sure no one enjoys when their zippers split open, but it seems to be giving men very little credit for being able to get over simple things.

We’re glad “Gap-osis” isn’t the pandemic we were warned it might be.

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15. Something to do on Sunday

Wouldn’t it be easier to just say “hey, we’re open on Sundays in case you want to get out of the house”?

Why do they assume women don’t like football?

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16. Watch your mouth

Halitosis isn’t attractive but it’s not quite the scourge people were led to believe it was in the mid-20th century.

We wonder how many women worried about this unnecessarily.

And we want to know if some of these were geared towards men as well.

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17. It’s just not funny

Domestic violence is one of the least funny subjects on earth, so why bother making a joke out of it?

Oddly enough, this is an ad for a bowling alley that assumes the wife is going to lose.

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18. Baby knows best

Yep, that’s a baby in a cigarette ad. Tobacco companies were shameless (in addition to costing people their lives with misleading advertising).

Marlboro was just one of many tobacco companies hoping to make people think that smoking was completely normal and healthy – so long as you smoked their brand.

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19. Merry Christmas, honey

Appliances are lame Christmas gifts. They belong to the household, where chores should be shared.

We really hope she got something nice and this wasn’t all that was under the tree for her.

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20. Not funny “ha ha”

Wow, men really used to care about breath.

They’d reject or even divorce a women for it, apparently.

Here’s yet another ad designed to make women worry about one more thing.

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21. Coke: it makes you smarter

It’s true – the maker of Coca Cola really believed his beverage would make people smarter and it was first marketed as a “brain tonic.”

Apparently, we’ve been drinking it wrong all this time because all it gives us is indigestion.

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22. Selling smell

Wow, men really had sensitive noses back in the day.

Apparently, you can go ahead and stop exercising. Your figure isn’t what’s important – the way you smell is.

This time it’s about armpits.

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23. The stewardess set

Frankly, we thought the best thing about air travel was getting one from place to another fairly quickly.

And as far as we’re concerned the next best thing is those Delta cookies.

Airline personnel is great, but we’re not into travel just for the eye candy.

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24. You are getting sleepy

Forget having a good personality – just hypnotize your significant other!

Maybe then she really will appreciate that Hoover you bought her for Christmas.

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25. Kid Spanx

Before there were Spanx there were Chubbettes, for girls 6-16.

And they came with a book about how to raise a chubby girl.

Can you imagine wearing a glorfied corset at 6 years old?!

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26. We’ve had better

Ok, we’ve asked someone to get us a drink while they were up.

We’re more amused by the 8-year-old scotch sounding like a luxury item.

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27. Seriously?

Apparently people used to think it was cute that you might spank your wife in anger if she didn’t store-test the coffee.

We’d be giving this guy decaf for life just to mess with him if we met him today. You know, after he gets out of jail for domestic abuse.

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28. Girl pens

People will try to sell just about anything, even a slightly smaller pen for “girls.”

There’s a lot of subliminal messaging going on in that photo, but at the end of the day, we’re fine with a “manly” pen.

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29. Male body image

It wasn’t only women who were made to feel bad about their bodies (although women are bombarded with body talk relentlessly).

Apparenently, skinny guys just can’t get any respect on the beach.

But we’re sure that 32-page illustrated book did wonders.

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30. Wait, where’s the action?

Dude, keep your action zone to yourself.

And are we sure it’s not the same thing as the snack pack? Because that dog seems to think there’s a snack in the zone.

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31. Don’t put Lysol there

Yes, Lysol used to advertise itself as a douche and make women worry that any odors “down there” were chasing their husbands away.

In fact, if you read this ad closely, it would have you believe that no matter what your virtues are, they simply aren’t enough unless you smell like Lysol.

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32. Indelicate women

In this case, an “indelicate” women is one who doesn’t seem to sprinkle talc powder all over her body and in her shoes.

We wonder how it guards a woman’s freshness AND wholesomeness.

Talk about a 2-for-1!

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33. Positively non-poisonous

You’ve got to love when an ad plays on fears and uses the fact that it won’t poison you as a selling point.

These companies manufactured a problem in order to sell a solution.

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34. Manners

Actually, people could really use another lesson or two in phone manners.

The only thing retro about this is the landline phone.

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35. Blatant racism

It’s been a while since anyone has seen an Aunt Jemima commercial so we tend to forget just how awful they were.

The stereotype is one that shouldn’t sit well with any of us.

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36. The scourge of middle-aged skin

How terrible it must be to have middle-aged skin. Apparently, that wasn’t even allowed if you were middle-aged!

Sadly, we haven’t moved very far beyond these kinds of worries.

And our “solutions” are a lot more expensive than Palmolive now.

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37. Soap and civilization

Pear’s Soap made some of the most offensive ads in history.

In a time when colonialism was seen as a good thing, dark-skinned people had to be cast as the “other” and “lesser-than” in every way.

But this blatantly calls them dirty.

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38. Smoke yourself thin

Sure, smoking may keep you from overeating, but your lungs won’t thank you in the end.

Nevertheless, tobacco ads would basically sell any idea they could to get people to smoke.

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39. Pear’s Soap, Part II

Apparently, all your need is soap to “brighten the dark corners of the Earth.”

And they very clearly meant Africa.

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40. Every purpose?

Plenty of people still teach their children to shoot, but rarely do you see guns advertised as something thrilling.

That’s some pretty scary rhetoric.

But hey, at least it comes with an educational booklet for parents.

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