It’s easy to forget to stop and enjoy the little things – and even running a business doesn’t have to be work, work, work all the time. In fact, sometimes the best way to bring in customers is to have a sense of humor! These businesses have done an amazing job of putting some personality behind their marketing, and it hasn’t gone unnoticed. The internet is loving it.
When you’re looking for a way to stand out against the competition, a little comedy, humanity, and honesty can work wonders.
1) The case of the mysterious noise makers
I would, without a shadow of a doubt or moment’s regret, buy ten of them. Firstly, they’re an amazing deal. Secondly, the effort the staff put into the note deserves some reward. And to be fair, I’m really just curious about what the heck these things are!
2) It’s funny because it’s true
This coffee shop is getting political, but I like it. Every millennial can relate to this. And what better way to mull over the feeling of insurmountable financial struggle than with a boutique-priced cup of fair trade coffee?
3) They see the world differently
They’re not wrong… but this ain’t right. But honey is expensive, so maybe they’re using this as a way to prevent too many customers from wanting to use it. Unfortunately, I think their evil plan has backfired, because I’ve never wanted honey more before in my life.
4) Ah, another lovely customer review
My new obsession is businesses that wear negative customer reviews like a badge of honor. Mitch Hedberg has a very good point about the monetary exchange of a donut.. However, we all know that if they changed their policy, someone named Hutch Medberg would come along and complain that he didn’t receive a receipt. You just can’t win!
5) Every service job needs this sign
As they say on Reddit, “remember the human”. Employees are not robots. So they’re not perfect and yelling at and abusing them won’t get you anywhere. This sign works as a friendly (yet factual) reminder to chill.
6) The most Canadian coffee
As a Canadian, I approve this message. For whatever reason, it’s true. We can’t help but apologize for everything, and these guys have taken that concept and run with it. And they didn’t just stop at the title, but they’ve literally opened up every chalk board message they ever write to be pre-faced with an apology. I love it. Sorry if you don’t.
7) They doughnut allow dogs inside
This was posted to a doughnut shop’s social media page, and I can’t think of a better promotion. I feel like that dog is all of us when walking by a delicious baked good shop.
Get you a partner who looks at you the way this dog looks at a sprinkle doughnut.
8) Sass level 100
“Health inspector asked ‘what’s this jar?’ and I said nothing, it’s empty, and she said ‘everything has to be labeled’ so I labeled it.”
Sometimes it’s the little things that help you get through the day, and stickin’ it to the man is one of them. I don’t understand how they got way with not labelling the stir sticks though?
9) I scream you scream…
I didn’t realize the ice cream shop had turned into some kind of aquarium. But what a creative way to get people to stop putting their greasy hands all over the glass! The staff must have gotten sick of windexing finger prints off all day.
10) Does this count as click bait?
This was found outside a computer repair shop, which is clearly run by some nerds with a great sense of humor! Why did we choose to name computer mice after the small rodent, anyway? It makes no sense.
11) Give the gift of crabs
I can’t imagine hermit crabs are big sellers all year round, but this shop has come up with a creative way to push sales at least for one month of the year. Absolutely brilliant. I have no desire to own hermit crabs, but I’ll be honest, I would be temped to make a joke purchase.
12) 30 minutes or move
Most pizza places offer a generous free pizza if they can’t get it there in time. I’ve never understood how that’s good for business because there’s always some penny pinchers somewhere who will do whatever it takes for something free. It seems that may have happened one too many times to this pizza joint, who have decided to turn the tables.
13) Buy one at twice the price, get the second one absolutely free!
This is blunt and I respect it. If it were my pizza shop, I would make this the special every single day of the week. And if I were a customer, I’d probably order the “special” because it’s too funny not too. Brilliant marketing.
14) Hook, line and sinker
And the place that sells Cool Ranch Dorito tacos probably doesn’t have booze. And when faces with the decision between tacos and booze… I think we can all agree we’d probably go with booze. I’d at least stop in for one pint before trying to track down what sounds like the best taco of all time.
15) Who wrote this cover?
Some of them want a fondue, too! Some of them want a crumbled blue.
I never realized this before… but there’s a cheese to rhyme with every word in the English language. Can someone please turn this into a full-on professional cover and record it? Ed Sheeran?
16) You just know this wasn’t an accident
As a Canadian I’m obliged to say “leave Justin alone!”. But really, I think this is the best. The fact that all these movies were released around the same time has to be some kind of sign, right? The kid changing the sign definitely didn’t do this by accident.
17) Does this count as honesty?
Hey, it may be misleading… but it’s nothing if not attention grabbing! How else are you supposed to stand out from all the other liquor stores? If people didn’t read the sign fully… that’s on them.
18) Just for reference
Why stop there? Why not traffic cones, snow cones, and Leonard Cones. Or, wait… is that Cohen? Either way, this is brilliant.
19) When you find a hidden message
Okay first of all I think we need to address the elephant in the room. Yes, those displays are designed to stand vertically. They take up less space, and you can optimize the amount of advertising/messaging when all three sides are visible.
But if they’re going to insist on using it wrong, this is a pretty good reason to do so.
20) Dedication to the pun
Think about the effort behind this. They had to find three old skateboards, sand them down so they all matched, attach them to a ceiling fan, and then paint their pun onto the center.
That’s a lot of work to go to for a little pun, but I respect it.
21) Gotta love English humor
They’ve really set themselves up for success here, because not only are you going in with a smile on your face, but you have low expectations. If the service is slow or you do get a dirty glass… you can’t say you weren’t warned.
22) Wha…? Oh.
I pray this was not put up by an actual staff member unless they were ready to be fired. Funny? Yes. Responsible? No.
This was found in a Florida grocery store… where else?
23) Vegan wall mount
This restaurants hung the bust of a vegan hipster as if it were a deer, and I died. I have some questions about what could possibly be on the “salad bar menu” since the whole premise of a salad bar is that you put it all together yourself. But the wall mount concept is so good I won’t fault them for the menu.
24) False advertising
The specs after “conveniently located deli drawer” become so mysterious. Who could possibly hold themselves back from taking a peek? But then when you do, it’s like “meh”. A little underwhelming if anything. I want real bats!
25) These hipster coffee places mean business
Whoever came up with this idea had some serious beef with Starbucks. Maybe an ex-employee? I admire their passive aggressive actions no matter who they are.
26) This hilarious tattoo studio
At least this artist can rely on comedy as a backup plan if the tattoos don’t work out. These signs are so clever I would absolutely consider visiting this shop over their nearby competition. But maybe hold out until you have a solid design idea. And definitely learn from these signs, and don’t get your current boyfriend or girlfriend’s name tattooed anywhere on your body or you’ll be covering it up later!
27) Kid’s aren’t ready to make these big decisions
The “I Don’t Want That” sounds delicious. I have also seen a menu that included an item called “my girlfriend doesn’t want any fries” that upgrades a regular size fry to a large because, obviously, she will inevitably eat some. These restauranteurs are gettin’ crafty out here!
28) This multi-faceted purchase
This must be a Canadian grocery store, or a State with optimal snowman conditions. At these competitive prices, you can build so many great snowmen for cheap this winter. And maybe pick up some hummus to double down on your purchase. Now you’ve got snowman makings and snacks!
29) Donut panic, stay calm
I love some clever word play! As if doughnut shops even need to do any marketing – I don’t need to be convinced. But I’m happy these guys will be back in business. Until then, donut panic.
30) Hippie bait
One of the most important aspects of marketing is identifying your target market. And it seems like barber shop knows exactly who they’re appealing to. A vintage straight razor? That’s fool proof.
31) How to legally sell “tobacco” products
Fantastic use of a meme, here. I always wondered when I was younger how shops got away with selling drug contraband! The weird loophole of pretending your customers are going to take a casual tobacco puff from a tie-dye bong is beyond me. But that’s just the world we live in, I guess.
32) How to run out of coffee
This is the only surefire way to keep customers happy when you’ve run out of coffee. You know what they say: life is about deciding whether it’s too late for coffee or too early for wine. And clearly it’s never really too early for wine!
33)
Wendy’s has what must be the most successful business Twitter account of all time. They don’t hesitate to roast their competition, their customers, or even their staff whenever they see fit. And in keeping with their absolutely savage take-no-prisoners social media reputation… one branch published this sign. Incredible.
34) Love honest companies like this
Who in their right mind would ever check the nutritional information of ice cream? There are some things better kept as mysteries, and the gluttonous ingredients that go into creating a delicious scoop of ice cream are definitely one of those things. “Boat-loads of luscious flavor” is all we really need to know.
35) Would you do it?
In case you’re like me and were left out of the loop on this one – it’s a joke about the movie/tv series, Highlander. It’s kind of a cult film that stars Sean Connery. Based on its context here, on a box of swords, I feel like you can probably get a pretty good idea of what the story is all about.
36) Safety first!
What better way to catch your customer’s attention than with a wrestling-themed safety message. I am obviously using the word “safety” very lightly. The first like… four or five steps might be useful in an emergency though? But I think in case of fire we should always stick to “stop, drop and roll”.
37) I hope the kids who see this can’t read yet
They are not sugar coating anything in this children’s book section, are they? But even if it’s a little mean, every single person who comes across this is going to crack a smile. That’s just a fact.
38) Don’t try this advertising at home
Well this is certainly attention grabbing. There are very few to no cases in which this sentence should be used to promote your business. But it works for this vacuum store! Nailed it.
39) Stocked up on stock
This is the most eloquent way of saying “please stop asking us. Use your eyes,” while simultaneously making it seem like they have lots in store. I’m extremely impressed.
40) Yum…stress never looked so good
There’s only one way to turn your “stressed” times into happy times and that’s with desserts. This cafe doesn’t make the rules, just the signs. Here we have science and language working together in conjunction to prove a fact. Eat. More. Dessert.
41) Pizza salad!?
Some very serious questions: Why haven’t I thought of this before? Why isn’t this life hack on every food blog? Pizza salad would certainly make every diet easier, don’t you agree?
42) Don’t we all know it
This makes sense to me. That’s why we all can’t stop yawning until we get out sweet sweet hot bean juice. If I saw this sign I would have a big ol’ laugh… probably yawn, and then find the nearest coffee shop.
43) The perfect meme doesn’t exi-
Daenerys Stormborn of House Avocado, the First to the grocery store, Queen of the aisles and the Fruit Men, Protector of the Seven Grain Toast, the Mother of guacamole, the Khaleesi of the Millenial Sea, the Unburnt, the Breaker of Avocado pits.
44) Always pay with compliments when given the choice
Well, this escalated quickly. But I wish all shops would take this many different forms of payment! I would be hunting trolls like there’s no tomorrow. Which would your favorite form of payment be?
45) Hey, it’s still artistic expression
Any time you visit the arts and crafts store you see someone has put these mannequins into a weird position. This may jut be the strangest (and darkest?) position in which you could find them. Usually it’s sexual, or a cool yoga position. Not… a funeral!
46) I’m an “L” kinda girl, how about you?
Sometimes it’s hard to make a decision, so this is a pretty cool and efficient way to help people decide how much caffeine they need that morning. If you got 8-10 hours of sleep, you should be drinkin’ tea!
47) Confusing for people just passing through
Imagine really really really needing a bathroom on your road trip and seeing this sign. You’d run in expecting to see the most fabulous bathroom you’ve ever seen in your life. Aaaaaand then you’d get the joke. I hope Walt’s at least has some kind of bathroom for visitors!
48) It’s already working
It doesn’t take much to hypnotize anyone into eating bacon. All I need is a reminder that it exists, and I’m craving it. So this sign is definitely doing it’s job, and I would wager it brings in a lot of customers!
49) See above
Again, bacon? Free bacon? Say no more! and for 8 hours of the day? Where is this restaurant I’m putting it in my GPS right now.
50) I like his confidence
This is brilliant. I think every employee should get to write their own Employee of the Month poster. Though none will ever ever rival this one. For a moment I thought maybe he was the only employee at this PetSmart… but then I saw there’s positive feedback about someone named Ashley too. So he really just took it upon himself to steal the spotlight, and I love it.
51) Evidence of the importance of language
I think the best thing about this sign is that it’s not actually supposed to be funny. It’s just the most poorly placed and worded sign in the history of signs. Punctuation, placement, word choice… all could have fixed this. But I am just so glad it didn’t.
52) Your real ladder isn’t coming back
He’s just trying to keep you safe and fix a broken home! Go a little easier on him, little guy.
53) This running group
These people know what’s important in life. These are the only reasons to ever go for a run. The weight loss is cool, but imagine how embarrassing (and deadly) it would be not to be prepared for the zombie apocalypse? Put on those running shoes, baby!
54) How bad can a meatball sub even be?
These Yelp reviews are getting out of hand – everyone thinks they’re a food blogger! But I’m loving how this restaurants is owning it and decided to turns lemons into lemonade. I would absolutely try this meatball sub – and you just know every happy customer is going to leave them a good review now.
55) Pet friendly… but not that friendly
Wow, I need some back story. My mind is running through so many possible, messy scenarios!
Do you think they’d let me bring a deer that I just picked up on my way over? A wolf? Or is it really just bears? What did they do to deserve this?
Have you ever seen any clever messaging when out and about? Did it make you instantly more interested in the business? Because same.
Please – I beg you. If you have any control over the public messaging in your life… use your power to be more like these hilarious people. Use your gift for good!
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