Even those who own a full skincare line tend to shy away from eyeshadow.

It’s the hardest set of makeup tricks to pull off and between fading, creasing, and smearing it hardly seems worth it sometimes to put in all that effort just to have to touch it up every hour.

But if you’re willing to give it a try, eyeshadow can be the cherry on top of a perfect look and we’ve found 30 tips you must know if you’re going to stock up on palettes and add some color to your crease.